ABOUT US
Your 'go-to' source for seafood processors
in Newfoundland and Labrador
WHO WE ARE
The Association of Seafood Producers (ASP) is a not-for-profit industry trade association representing seafood processors across Newfoundland and Labrador.
PROVIDING A
UNIFIED VOICE
FOR THE SECTOR
Since 2003, we support the sustainability,
innovation, and promotion of our
world-class seafood industry on the
provincial, national, and global stage.
MISSION
VISION
We're more than a voice. We walk the walk, working collaboratively to strengthen the future of Newfoundland and Labrador’s seafood industry – through sound public policy, sustainable practices, and responsible resource management.
VISION
Together with our members, we’re building a resilient, forward-looking seafood sector – one that supports good jobs, strong communities, and sustainable fisheries for generations to come.
OUR TEAM
Lorelei Roberts
Executive Director
Renae Butler
Manager of Collective Bargaining
OUR BOARD
Kim Quinlan
Board Chair
Quinlan
Alberto Wareham
Vice-Chair
Icewater Seafoods
Paul Grant
Past-Chair
Beothic Fish Processors
Carey Bonnell
Director
Ocean Choice International
Garfield Mitchelmore
Director
Notre Dame Seafoods
Graham Hiscock
Director
Independent Fish Harvesters
Marius Linstead
Director
Labrador Fishermen's
Union Shrimp Company
Jennifer Green Sheppard
Director
Green Seafoods
Karl Sullivan
Director
Barry Group
Joanne Gibbons
Director
Quin-Sea Fisheries
Collaborative Networks
Over the years, we’ve built strong, collaborative relationships with all levels of government and industry. These partnerships have been built on mutual respect, shared goals, and a commitment to the long-term success of our shared natural resources.
HISTORY &
MILESTONES
TIMELINE
The Association of Seafood Producers (ASP) was founded in November 2003 as the
province’s leading voice for seafood processors and legislated industry representative
for all collective bargaining.
For over 20 years, we’ve worked hard to represent the interests of our Member-
Producers on matters pertaining to:
Government Policy
Trade and Regulatory Compliance
Industry Certifications (e.g. MSC certifications)
Industry Promotion
Price Negotiations
The Association of Seafood Producers (ASP) is officially incorporated, uniting processors across Newfoundland and Labrador under a shared mission of industry leadership, sustainability, and advocacy.
ASP leads Canada’s first successful Marine Stewardship Council (MSC) certification – the Northern prawn trawl fishery – setting a national precedent for sustainable seafood practices.APRIL 2013: NL Snow crab certified by MSC
ASP supports the MSC certification of the Canadian northern and striped shrimp fisheries, reinforcing the sector’s commitment to science-based sustainability across multiple species.
The Snow Crab fishery earns its first recertification under the MSC program, demonstrating continuous improvement and adherence to global sustainability standards.
The Greenland halibut (turbot) fishery achieves MSC certification, marking another milestone in ASP’s efforts to promote responsible harvesting and maintain healthy fish stocks for future generations.
ASP secures a second MSC recertification for Snow Crab, reaffirming the sector’s long-term dedication to environmental responsibility and global best practices.
